Post by account_disabled on Dec 30, 2023 9:55:48 GMT
AAn impression is the number of times content is displayed. Every time your ad is shown to a user an impression will be scored. Note Impression is not equivalent to reach . You may have registered impressions but have only reached unique users that is your ad has been shown repeatedly to the same user. The costs of advertising on Facebook will depend on many factors . However all these factors derive from a basic one that we all understand Supply and demand . If there are many advertisers competing for the same advertising space your ad will be more expensive and vice versa.
Therefore it is important to understand the different variables that influence this supply and demand you want to send your ads to you should keep in mind that the more specific and lucrative an audience is the likelihood that other advertisers are targeting it increases. Lets illustrate an example We are a luxury cosmetics company. We know that the consumption of this Phone Number List of cosmetics in a city like New York is considerably higher than in a city where per capita income is considerably low. Likewise we know that the public between and years old has greater purchasing power than those between and years old.
And adding a third line of segmentation we want to target audiences with interests in luxury items and who have a tendency to buy online . Just as you as a luxury cosmetics company are interested in this audience there will be many other companies in the luxury sector targeting the same segmentation that you have configured so the ads will have a higher cost due to greater demand . Image Limited audience in New York City with a segmentation focused on the luxury and public sector with high purchasing power. Image General audience without segmentation to luxury items younger audience located in.
Therefore it is important to understand the different variables that influence this supply and demand you want to send your ads to you should keep in mind that the more specific and lucrative an audience is the likelihood that other advertisers are targeting it increases. Lets illustrate an example We are a luxury cosmetics company. We know that the consumption of this Phone Number List of cosmetics in a city like New York is considerably higher than in a city where per capita income is considerably low. Likewise we know that the public between and years old has greater purchasing power than those between and years old.
And adding a third line of segmentation we want to target audiences with interests in luxury items and who have a tendency to buy online . Just as you as a luxury cosmetics company are interested in this audience there will be many other companies in the luxury sector targeting the same segmentation that you have configured so the ads will have a higher cost due to greater demand . Image Limited audience in New York City with a segmentation focused on the luxury and public sector with high purchasing power. Image General audience without segmentation to luxury items younger audience located in.